Next World Health TV

The Science Of Persuasion

6 Principles That Affect Decision Making

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Are You Influenced By These Factors?

This is a fascinating explanation as to what makes us want to seal the deal, leave the extra tip, employ the person, do the right thing when no one is looking.

The video outlines 6 scientifically validated principles of persuasion. If you want to influence people, you can easily and ethically use these small, practical and costless changes.

Moreover, you can take mental notes and notice when YOU are responding to these cues and being influenced in ways you never realized!

--Bibi Farber

This video was produced by